4 steps to Easy, Predictable, Unrestricted Income
MONTHLY GIVING PROGRAM MINI COURSE
Monthly Giving is the most predictable and reliable income your nonprofit will receive over the long term. Just offering a monthly giving option is NOT enough. You need a Monthly Giving Program. These 4 STEPS allow you to stop worrying and enjoy the security of consistent, reliable unrestricted funds for your nonprofit.
Monthly giving to nonprofits is the fastest growing source of income for nonprofits, especially online among millennials. According to Network for Good’s donation data:
1. The average monthly donor will give 42% more in one year than those who give one-time gifts
2. 52% of Millennials are more likely to give monthly than to give a large one-time donation
3. You will lose about 40% of your one-time donors over time but you will retain 90 - 95% of your monthly givers over time.
This Monthly Giving Master Class is part of our Austin Nonprofit meetup series that we offer each month in Austin, Texas over the lunch hour. You never have enough time, so these courses are short but powerful. Read the testimonials and full course description below.
4 STEPS
- How to Set Up your Monthly Giving Program.
- How to Brand & Promote your campaign
- How to Steward & Upgrade your monthly donors
- How to Measure the Impact of your Monthly Giving Program
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“The Monthly Giving Master Class hosted by Nancy Manning came at the perfect time for my nonprofit. Since the class, we’ve instituted a monthly giving program aided by all of the amazing guidance she provided. I’ve attended other, very expensive seminars/workshops and hands down, this is one of the most useful I’ve ever attended. If you are a nonprofit leader and your organization doesn’t yet have a monthly giving program, I can’t recommend this class enough. Nancy provided hands-on applications that you can implement right away. Plus, the class is a great way to meet other nonprofit leaders, share ideas and receive feedback. Do yourself a favor and attend this class!”
Susan Wilson, Executive Director
Water to Thrive
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“The monthly giving master class from Power Your Mission was informative, insightful, and approachable. The worksheets helped me focus my “ask” down to a clear, mission driven request that makes it easier for donors to connect with my request. This class made a difference to my fund-raising bottom line. Thank you, Nancy!”
-Connolly Lees, Executive Director / Founder
Passalong Project
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“Nancy’s master class on Monthly Giving was exactly that, a MASTER CLASS! From showing us exactly how to set up a monthly giving program, to teaching us how to brand and promote our campaign, to thoroughly informing us how to steward and upgrade our monthly donors, all the way down to how to measure the impact of our programs, this class covered it all, start to finish! She provided us with ample literature and easy to follow step by step guides. Her slide presentation and explanations with each slide made this class something I can actually take home and put to use right away! Wonderful learning experience!”
Patrick Hensley, Executive Director
Not a Glum Lot
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What you will discover in this Master Class
- Step One: How to Set up your Monthly Giving Program
Includes:
- How to lay the foundation for each stage of your program
- How to identify and segment your most likely monthly donors
- How to establish ask amounts
- How to develop your process including the technology you will use, donation forms, credit cards that expire
- How to launch your program and add seasonal campaigns
Step Two: How to Brand and Promote your campaign
Includes:
- How to brand your Monthly Giving Program
- Which communications strategies you will utilize
- How to promote on each platform, such as on your website, email and direct mail, social media, and more.
- How to launch your campaign, including the use of a soft launch
- How to establish your launch calendar and seasonal campaigns
Step Three: How to Steward and Upgrade your monthly donors
Includes:
- Automated & non-automated Thank You letter
- IRS Requirements
- Welcome series of emails
- What benefits to provide your monthly donors
- Using Moves Management for stewardship
- How to upgrade your monthly donors, how frequently & in what amounts
STEP FOUR: How to Measure the Impact of your Monthly Giving Program
Includes:
- Indicators of success
- Reporting Results
